Executive Director’s Note

John Mesko

John Mesko

By John Mesko • SFA Executive Director

SFA was created out of the Land Stewardship Project specifically for the purpose of establishing a Farmer-to-Farmer Network® organization. Back in the late 80s and early 90s, LSP realized there was a need for a separate organization that would serve in this networking capacity. Recently, SFA has been working to carve out a unique spot in the Upper Midwest sustainable ag landscape related to this purpose. It is what we bring to the table in the broader discussion of sustainability, sustainable ag, local food, etc … Specifically, we’ve:

  • Successfully registered the trademarked phrase “Farmer-to-Farmer Network®” with the US Patent and Trademark Office,
  • Produced a brand identity around this trademark which is gaining a fair amount of exposure
  • Invested heavily in staff resources to support and build this network

In the work of sustainable agriculture there is a need for organizations in our sector to be clear about what we do and don’t do, so we can all have our unique and strong position, which, when linked with each other, results in a stronger, more productive movement as opposed to when several organizations conduct overlapping programming. So, in keeping with that understanding, SFA has sought to be the Farmer to-Farmer Network® organization wherever possible. Whether the issue is local food, nitrates in the water, agroforestry, educating beginning farmers or farm to institution, if SFA is involved, at the Association level particularly, we see our primary role as providing and supporting the farmer network around that issue.

Many other organizations have built and maintain a farmer network as a part of their work; at SFA, the network is our work. The sustainable agriculture community also recognizes this.

We hope other organizations partner with us to make good use of the resources our community has put into developing this network. To the extent that our collective audiences benefit from a streamlined communication plan and clear, thoughtful programming, we offer up our work to the collective movement. It’s the role we play.